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Overall Traffic Sources:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data

In almost all industries, the majority of web traffic derives from Organic Search results. Thus, one should prioritize Organic Search over Social Media and Paid Ads. The issue is how to monitor and optimize your search engine web traffic. The best metric is using Bounce Rate.

Moreover, Impressions also matter. An impression is every time your website is shown to a visitor using Google Search results. Impressions do not mean clicks or visits to your website. However, it is essential to monitoring your performance in the organic search engine results.
Your website's Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).

You should target more geographic keywords only if it is relevant to your audience. Otherwise, your audience will likely leave or reject your webpage(s). As a result, the Bounce Rate will increase over time and your SEO could suffer.
The bounce rate can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).

Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

If you want to improve your bounce rate, try to improve your mobile score to 90 or higher, which indicates a mobile-friendly website.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with the Tutorial ›